Hey, FT. How’s it going?
I’m feeling kind of conflicted today. One of my favorite suppliers (Hurtigruten) has started the Hurtigruten Foundation to reduce their environmental impact on places they visit. I think that’s wonderful, and I think more companies should do things like this. The problem is the Hurtigruten Foundation is too vague about what it will be doing.
I'm confident that they’ll do something to help the environment since they’ve already created a partnership with local food suppliers to reduce pollution, an onboard recycling programs that provide enough energy to heat 110 houses a year, and enacted 20 different energy saving measures that has cut 13,000 tons of carbon dioxide! They have a great history of being environmentally responsible.
The problem is that being vague encourages other companies to do things like this to “greenwash” their own companies. And while I'm fairly sure that's not what they're doing, I don't have any evidence to the contrary.
Hurtigruten has done other wonderful things like teaming up to protect the South Georgia Albatross, maintaining Antarctica research stations, cleaning up Svalbard, and protecting the heritage of Greenlanders. Based on that track record, I think Hurtigruten is a great company to travel with. But I don’t think donating to their foundation is a great idea yet. I’ll keep you posted if they release what projects they’ll be working on.
Until then, let’s plan your next adventure!
Now get out there and go!
P.S. If you don't know what Svalbard/Spitsbergen is, watch the video above! It's incredible!! (And full of polar bears!)